PUREFORGE® Privacy Policy

PureForge® Privacy Policy
Last updated: September 11, 2026

This Privacy Policy describes how Tech M3, Inc. d/b/a PureForge® ("PureForge," "we," "us," or "our") collects, uses, shares, and protects personal information through pureforge.com, our warranty portal, and any related websites and online forms we operate (collectively, the "Site"). It also covers information we collect at trade shows, conferences, and industry events, and through our sales, warranty, and customer support activities (together with the Site, the "Services").

PureForge® designs and manufactures Atomic-Forged® brake rotors and pads for law enforcement and public safety agencies, government and commercial fleets, OEMs, motorsport, and individual vehicle owners. Most of the people we hear from are fleet managers, agency personnel, technicians, installers, and business partners, and this Privacy Policy is written with them in mind.

We want to communicate with you only if you want to hear from us. If you have questions about this Privacy Policy, want to update or delete your information, or want to opt out of marketing, contact us using the details in the "Contact Us" section at the end of this policy.

Information We Collect

Information you provide to us

  • Sales, quote, and contact inquiries: your name, job title, agency or company name, email address, phone number, location, and details about your fleet or vehicles (such as fleet size, vehicle makes and models, and how the vehicles are used).
  • Warranty registration: company name and the name of the responsible individual, vehicle identification number (VIN), vehicle mileage at installation, installation date, a copy of your purchase receipt, rotor part and batch serial numbers, and the technician's or installer's work order and/or certification number.
  • Warranty claims: in addition to the information above, the date wear was first detected, current mileage, photos of the parts, maintenance and installation records, and notes from drivers, officers, or operators. Please do not include personal details in claim notes beyond what is needed to describe the issue.
  • Resource downloads and email updates: your name, email address, organization, and role when you request content from our Resource Library or sign up to receive news, product updates, or event invitations.
  • Direct orders: if you purchase directly from PureForge®, your billing, shipping, and purchase order details. We do not sell products or accept payments through the Site. PureForge® products are also available through authorized retail partners, and purchases made through a retail partner are governed by that partner's privacy policy.
  • Trade shows and events: information you share when you visit our booth, have your badge scanned, give us a business card, attend a demonstration or presentation, or sign up at an event.
  • Photos, video, and testimonials: your image, voice, name, title, and agency if you appear in event photography or video, take part in an interview or podcast, or provide a testimonial or case study. We obtain your permission or a signed release where required.
  • Communications: information you provide when you email, call, or message us, including through our social media pages.

Information we receive from third parties

  • Event organizers and trade show hosts, who may share attendee or lead information with exhibitors in accordance with their own policies.
  • Business contact data providers and professional networks, which may provide business contact information such as your name, title, organization, and work email or phone number.
  • Retail partners, distributors, and installers who sell, install, or service PureForge® products.
  • Advertising and analytics partners, which may provide information about how you interact with our ads and the Site.

Information collected automatically

When you visit the Site or open our emails, we automatically collect certain information, such as your browser type, operating system, IP address, device identifiers, general location derived from your IP address, pages viewed, referring URLs, time spent on the Site, and whether you opened or clicked a link in one of our emails. We collect this information using cookies and similar technologies, described below.

How We Use Information

We use the information we collect to:

  • Respond to inquiries, provide quotes, and connect you with the right PureForge® sales representative or distributor
  • Register products, administer our warranty, evaluate claims, and ship replacement parts
  • Process and fulfill direct orders and provide customer support
  • Send product updates, newsletters, event invitations, and other marketing communications (you can opt out at any time)
  • Follow up after trade shows, conferences, and other events
  • Operate, maintain, secure, and improve the Site and troubleshoot technical issues
  • Improve our products and services
  • Measure the effectiveness of our advertising and marketing, including on search engines and social media platforms
  • Create aggregate information about our audience and how the Site is used
  • Comply with legal obligations, enforce our terms and warranty, and protect the rights, property, and safety of PureForge®, our customers, and others.

How We Share Information

We do not sell your personal information for money, and we do not rent our contact lists to third parties. We share personal information only as described below.

  • Service providers. We work with companies that help us operate our business, such as website hosting, customer relationship management (CRM) and email marketing, analytics, advertising, invoicing and payment processing, shipping, and marketing agencies. We provide them only the information they need to perform their services, and each must agree to use it only on our behalf and to implement and maintain reasonable security procedures and practices appropriate to the nature of the information.
  • Retail partners, distributors, and installers. We may share information with authorized partners to fulfill orders, route your inquiry to the right contact in your area, support installation, or process warranty claims.
  • Advertising and analytics partners. Our partners may collect information through cookies and similar technologies on the Site, as described in the next section. Under some state privacy laws, this may be considered a "sale" or "sharing" of personal information, or "targeted advertising." You can opt out as described under "Your Choices." Affiliates. We may share information with companies under common ownership or control with PureForge®.
  • Business transfers. If PureForge® is involved in a merger, acquisition, financing, reorganization, or sale of all or part of its assets, personal information may be transferred as part of that transaction. We will notify you of any change in control of your personal information as required by law. Courts, such as U.S. Bankruptcy Courts, may also have the authority in certain circumstances to permit personal information to be transferred without your permission.
  • Legal and safety reasons. We may disclose information when we believe it is necessary to comply with the law or a lawful request, to identify, contact, or bring legal action against anyone who may be causing injury to you, to PureForge®, or to others, or to detect and prevent fraud or security issues.
  • With your permission. For example, when you agree to let us feature your agency or organization in a testimonial or case study.

We may also share aggregated or de-identified information (for example, the percentage of Site visitors from a certain region, or overall rotor performance across a fleet segment) that cannot reasonably be used to identify you.

Cookies and Similar Technologies

We and our partners use cookies, pixels, tags, and similar technologies to remember your preferences, understand how visitors use the Site, measure the performance of our ads, and show you relevant PureForge® ads on other websites and social media platforms. These include tools provided by Google (such as Google Analytics and Google Ads) and LinkedIn.

A cookie is a small data file that a website stores in your browser. Most browsers let you block cookies or alert you when a cookie is being sent. If you block cookies, some parts of the Site, such as forms or the warranty portal, may not work properly.

Your Choices

Marketing emails

You can stop receiving marketing emails from us at any time by clicking the unsubscribe link in any marketing email or by contacting us. Even if you opt out, we may still send you messages related to your orders, warranty registration, or claims.

Personalized advertising

Opting out of personalized advertising will not stop you from seeing ads, but the ads you see will be less relevant because they will not be tailored to your interests.

  • On our Site: Use the "Your Privacy Choices" link at the bottom of any page on the Site.
  • Browser signals: Where required by applicable law, we treat a Global Privacy Control (GPC) signal from your browser as a request to opt out of the sale or sharing of your personal information and targeted advertising for that browser.
  • Google: Manage your ad preferences at myadcenter.google.com.
  • LinkedIn: Manage your ad preferences in your LinkedIn account under Settings > Advertising data.
  • Industry opt-outs: Visit the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.

Please note that browser-based opt-outs are specific to each browser and device and often rely on an "opt-out cookie." If you delete your cookies or use a different browser or device, you will need to opt out again.

Cross-device opt-out: In some cases we may link multiple browsers or devices to you. If you opt out on one browser or device and we have linked others to you, we will extend your opt-out to those linked browsers and devices. There may be cases where you are still being tracked on a browser or device we have not linked to you.

Mobile devices: To limit ads based on your activity across mobile apps:

  • iOS: Go to Settings > Privacy & Security > Tracking and turn off "Allow Apps to Request to Track."
  • Android: Go to Settings > Google > Ads and select "Delete advertising ID" (or "Opt out of Ads Personalization" on older versions).

Updating or deleting your information

To update, correct, or delete your contact information or other personal information, contact us using the details below.

Your Privacy Rights

Depending on where you live, and subject to exceptions under applicable law, you may have the right to:

  • know what personal information we have collected about you and access a copy of it
  • correct inaccurate personal information
  • delete personal information we have collected from you
  • receive your personal information in a portable format
  • opt out of the sale or sharing of your personal information, targeted advertising, and certain profiling
  • not be discriminated against for exercising any of these rights.

To exercise these rights, contact us using the details below or use the "Your Privacy Choices" link on the Site. We will need to verify your identity before responding, and you may use an authorized agent to submit a request on your behalf where permitted by law. If we deny your request, you may appeal our decision by contacting us, and we will respond within the time required by law.

International Visitors

PureForge® is based in the United States, and the Site is operated from the United States. If you access the Services from outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

Data Retention

We keep personal information for as long as needed for the purposes described in this Privacy Policy. For example, we keep warranty registration and claim records for at least the duration of the applicable warranty, and we keep other records as needed to meet our legal, tax, and accounting obligations and to resolve disputes. When information is no longer needed, we delete it or de-identify it.

Security

We use administrative, technical, and physical safeguards, including encryption and authentication tools where appropriate, to protect the personal information you share with us. However, no transmission of data over the internet or method of storage can be guaranteed to be 100% secure. While we strive to protect your personal information, we cannot guarantee the security of information you transmit to or from the Services, and you do so at your own risk.

Third-Party Links and Social Media

The Site may contain links to websites and services operated by third parties, and we maintain pages on social media platforms such as LinkedIn, Facebook, and YouTube. We do not control these third parties, and their privacy practices may differ from ours. Your use of third-party sites and platforms is governed by their own privacy policies, which we encourage you to review before sharing any personal information.

Children's Privacy

The Services are intended for businesses, government agencies, and adults. We do not knowingly collect personal information from children under the age of 13. If we learn that we have inadvertently received personal information from a child under 13, we will delete it from our records. Because we do not knowingly collect personal information from children under 13, we also do not knowingly share it with third parties.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the "Last updated" date above. If we make material changes, we will provide additional notice as required by law. Changes take effect on the date they are posted unless otherwise stated.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, or would like to exercise any of your rights, please contact us:

Tech M3, Inc. d/b/a PureForge®
Attn: Privacy
501 Stephenson Hwy
Troy, MI 48083
Email: privacy@pureforge.com
Phone: (248) 481-7096