EVs are looked at as a solution, but they’re not the end-all-be-all solution.
At EuroBrake in June, Olson presented PureForge results on a VW Golf. Against the 7 mg/km limit, the full-vehicle figure came in at 3.3 — run with OE low-steel pads, no special pad development, and PureForge’s proprietary rotor treatment.
The reaction, she said, was strong, and it opened the door to a lot more testing across different applications. Part of that is timing: November is close, first-run solutions are new, and uncertainty is high. “Anytime you have another technology that could offer an alternative to that, that is a huge plus.”
Listen to the interview here:




